vdab — flemish job coach
REBRANDING
The VDAB aims to coach and support as many people as possible in finding a suitable job or matching training program.
client — vdab
strategy — Fons Van Dijck (VVL/BBDO)
Based on the new mission of the VDAB, a new brand passport was created with sharper defined values. At the end of the project we designed the brand guide with all of the redesigned brand elements.
Defining new VDAB values
- Innovative (cutting-edge technology)
- Progressive (visual language becomes multicultural)
- Dynamic (in line with the labor market, job hoppers, etc.)
- Advisory (coach in employment, for both employers and employees)
- High-quality (top-tier training aligned with the real work environment)
Infosessions "Tour of Flanders"
In our Tonk Studios we concept, design & craft communication tools for a wide range of people and their businesses.
hello@tonk.be
+32 477 590 100
meaning tonk:
{slang} An item of value, or of perceived value, especially for sale.
