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Branding & visual identity

We work with businesses and organisations across Belgium that are ready to take their identity seriously. Whether you are launching something new, growing into a different market, or simply outgrowing the brand you started with — the process is the same: understand first, design second. The answers shape everything that follows.

What we do

Brand strategy & positioning
Before design starts, we define the foundation: your values, your audience, your voice, and where you sit relative to others in your field. This is the work that makes the visual system coherent rather than decorative.
Logo & visual identity
The logo is the anchor. We design mark, wordmark, and lockup options — then test them across the surfaces that matter for your specific business: digital, print, signage, packaging, or presentation.
Colour & typography
A considered colour palette and a clear typographic system do more work than most clients expect. We define both with precision so they remain consistent whoever applies them.
Brand guidelines
The finished identity is documented in a brand guidelines system — practical, usable, and calibrated to your team’s actual capabilities. Not a 200-page document that nobody opens. A working reference that people actually use.

Tool design & brand rollout
We design the first applications of the new identity: business cards, letterhead, email signature, presentation templates, social profile assets, or whatever your launch requires.

How we work

Tool design & Brand rollout
Discovery

a deep conversation about you and your business, audience, ambitions. We listen before we draw.

 

Strategy

we define the positioning, values, and direction that will guide the design.

 

Design

we develop concepts and present them in context, not on blank white slides.

 

Refinement

we work through rounds of feedback until the identity feels right.

 

Delivery

final files, brand guidelines, and first applications handed over in formats your team can use.

We have built identities for organisations across a wide range of sectors: financial services, cultural institutions, technology, consulting, and the public sector. That breadth means we understand how different contexts demand different approaches — and we bring that perspective to every project.

Contact

Joeri Bollaerts

hello@tonk.be

+32 477 590 100